Last updated: 11 November 2025
Irish Guided Tours (“we”, “our”, “us”) is committed to protecting your personal information and respecting your privacy. This policy explains how we collect, use and protect the personal data you provide when using our website https://www.irishguidedtours.ie.
1. Who we are
Legal name: Irish Guided Tours
Registered address: Knocknagoran, Omeath, Co. Louth, Ireland
Email: info@irishguidedtours.ie
We are the data controller for the purposes of the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
2. What information we collect
We collect and process the following types of personal data:
- Information you provide via our contact form, such as your name, email address, phone number and the content of your enquiry.
- Data collected through Google Analytics, including anonymised information about how visitors use our website (e.g. pages visited, time spent on site, and approximate location).
- Information relating to your cookie preferences, where applicable.
We do not collect personal data from third parties.
3. How we use your information
We use your personal data only for the purposes described below:
- To respond to your enquiries and provide information about our tours and services
- To analyse website performance and improve our website’s usability and effectiveness
- To send marketing updates, such as newsletters or information about tours, where you have opted in to receive them
We will not use your information for any other purpose without your consent.
4. Legal basis for processing
Our lawful bases for processing your personal data include:
- Consent, when you actively submit your information through our contact form or agree to receive marketing updates
- Legitimate interest, in analysing website traffic and improving the performance and security of our site
5. Sharing your information
We do not sell or rent personal information to third parties.
We may share limited data with trusted service providers who help us operate our website and marketing activities, including:
- Google Analytics (for website usage data)
- Our website hosting provider, which securely stores and manages our website data
All third-party providers are bound by confidentiality and data protection obligations consistent with GDPR requirements.
6. Cookies and tracking
Our website uses cookies to improve user experience and analyse traffic. Cookies are small text files placed on your device.
You can manage your cookie preferences at any time through our cookie banner or your browser settings. For more information on how Google Analytics uses data, see Google’s privacy policy.
7. Data retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy.
- Enquiry data is typically retained for up to two years.
- Google Analytics data may be retained for up to 26 months.
- Marketing contact details are kept until you unsubscribe or request deletion.
8. Your rights
Under GDPR, you have the following rights regarding your personal data:
- To access the data we hold about you
- To rectify any inaccuracies
- To erase your data in certain circumstances
- To restrict or object to processing
- To withdraw consent at any time (where processing is based on consent)
- To data portability, allowing you to obtain and reuse your personal data
To exercise any of these rights, contact us at info@irishguidedtours.ie.
If you believe your data has been misused, you also have the right to lodge a complaint with the Data Protection Commission in Ireland: www.dataprotection.ie.
9. Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss or misuse. Only authorised personnel and service providers have access to your data, and they are required to keep it confidential.
10. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in how we handle data or to comply with new legal requirements. The latest version will always be available on our website.